GAMIFICATION & BEHAVIOURAL DESIGN MASTERCLASS

Ready to learn

OUR STORY

Quality, not quantity

With shrinking attention spans and an increasingly distracted society, human centricity and empathetic design have become more crucial in designing user experiences in order to build engagement and drive desired user behaviours.

This Gamification & Behavioural Design Masterclass will teach participants the systematic approach to gamification design and how to tap into the psychology of human behaviour.

Participants will be placed in a learning environment where they will work in teams to craft design campaigns based on the provided scenarios. Throughout the masterclass, participants will engage in numerous discussions, brainstorms, case studies, and feedback sessions with the trainer. Participants will also receive a workbook.

What you will takeaway

  1. Understand the fundamentals of gamification and behavioural design.

  2. Identify user motivations and implement design elements using gamification frameworks.

  3. Understand how to systematically design user experiences that drive desired user behaviours.

  4. Recognise how gamification can be applied for behaviour change.

  5. Understand how to create engaging experiences.

Who should attend

  • CEOs / Managing Directors

  • Business Owners

  • CTOs

  • CIOs

  • UI / UX Designers

  • Product Designers

  • Website Developers

  • Mobile Application Developers

  • Software Developers

  • HR practitioners

  • L&D practitioners

  • Marketers

What you will takeaway

  1. Understand the fundamentals of gamification and behavioural design.

  2. Identify user motivations and implement design elements using gamification frameworks.

  3. Understand how to systematically design user experiences that drive desired user behaviours.

  4. Recognise how gamification can be applied for behaviour change.

  5. Understand how to create engaging experiences.

Format

  • Day/Dates: Wednesday - Friday, 15 - 17 February 2023

  • Time: 9.00 am - 12.00 pm

  • Online via Zoom

  • 9 contact hours

Topics

Day 1

Day 2

Day 3

Topic 1: The Basics - What is Gamification & Behavioural Design?

  • Understand the difference between games and gamification

  • Understand the Game Thinking umbrella and different forms of gamification

Topic 2: Motivational Design - How to drive human behaviour

  • Understand the psychology of human behaviour and the different core drives of human motivation

  • Identify the main user types of an experience

  • Craft empathy maps

Topic 3: Action Dynamics - Designing for ease and difficulty

  • Managing cognitive friction

  • Psychological safety

  • Economic design

  • Boosters and power-ups

Topic 4: Nudge Mechanics - Triggering desired actions

  • Feedback loops

  • Narrative and storytelling

  • Social mechanics

Topic 5: Design Framework - A systematic approach to Gamification & Behavioural Design

  • Identify the essential elements of gamification and behavioural design

  • The 4 phases of the user journey

  • Brainstorming design elements

Topic 6: Ethical Design - The ethics of Gamification & Behavioural Design

  • Understand the ethical responsibilities of behavioural designers

  • Identify and test for manipulative design

Here's where our past participants have come from
Here's what past participants have said

“I have a new point of view on the definition of gamification. I also learnt a few valuable theories about human behaviour and ideas on how to apply it in my professional job. Thank you, Sufiz!

- Muhammad Aidil Azwan bin Khanafi,
UI/UX Designer

“Very informative and learnt a lot of new stuff. Delivery is fantastic."

- Nasreen Amalina Abdul Razak,
Senior Software Developer

“The workshop is really insightful and very relevant in the current workplace landscape.”

- Olivia Soo, HR Manager

“Gave more clarity on the value added to my current scope. Thank you!”

- Raja Aizad Izzudin Bin Raja Abdul Nasir,
HR Specialist

“It doesn’t matter if you’re trying implement it in your workplace, everyone!”

- Amiera Binti Norman, HR Specialist

“A great workshop that teaches you gamification strategies you can use to boost innovation and productivity and find your competitive advantage or blue ocean.”

- Peter Kua, Head of Data Science

“Very good. Hope to have a talk over tea with the presenter."

- Muhammad Haziq Faris bin Hasnol, CEO

Ready to be a Gamification & Behavioural Design Practitioner?