GAMIFICATION & BEHAVIOURAL DESIGN MASTERCLASS
Ready to learn
OUR STORY
Quality, not quantity
With shrinking attention spans and an increasingly distracted society, human centricity and empathetic design have become more crucial in designing user experiences in order to build engagement and drive desired user behaviours.
This Gamification & Behavioural Design Masterclass will teach participants the systematic approach to gamification design and how to tap into the psychology of human behaviour.
Participants will be placed in a learning environment where they will work in teams to craft design campaigns based on the provided scenarios. Throughout the masterclass, participants will engage in numerous discussions, brainstorms, case studies, and feedback sessions with the trainer. Participants will also receive a workbook.
What you will takeaway
Understand the fundamentals of gamification and behavioural design.
Identify user motivations and implement design elements using gamification frameworks.
Understand how to systematically design user experiences that drive desired user behaviours.
Recognise how gamification can be applied for behaviour change.
Understand how to create engaging experiences.
Who should attend
CEOs / Managing Directors
Business Owners
CTOs
CIOs
UI / UX Designers
Product Designers
Website Developers
Mobile Application Developers
Software Developers
HR practitioners
L&D practitioners
Marketers
What you will takeaway
Understand the fundamentals of gamification and behavioural design.
Identify user motivations and implement design elements using gamification frameworks.
Understand how to systematically design user experiences that drive desired user behaviours.
Recognise how gamification can be applied for behaviour change.
Understand how to create engaging experiences.
Format
Day/Dates: Wednesday - Friday, 15 - 17 February 2023
Time: 9.00 am - 12.00 pm
Online via Zoom
9 contact hours
Topics
Day 1
Day 2
Day 3
Topic 1: The Basics - What is Gamification & Behavioural Design?
Understand the difference between games and gamification
Understand the Game Thinking umbrella and different forms of gamification
Topic 2: Motivational Design - How to drive human behaviour
Understand the psychology of human behaviour and the different core drives of human motivation
Identify the main user types of an experience
Craft empathy maps
Topic 3: Action Dynamics - Designing for ease and difficulty
Managing cognitive friction
Psychological safety
Economic design
Boosters and power-ups
Topic 4: Nudge Mechanics - Triggering desired actions
Feedback loops
Narrative and storytelling
Social mechanics
Topic 5: Design Framework - A systematic approach to Gamification & Behavioural Design
Identify the essential elements of gamification and behavioural design
The 4 phases of the user journey
Brainstorming design elements
Topic 6: Ethical Design - The ethics of Gamification & Behavioural Design
Understand the ethical responsibilities of behavioural designers
Identify and test for manipulative design
Here's where our past participants have come from
Here's what past participants have said
“I have a new point of view on the definition of gamification. I also learnt a few valuable theories about human behaviour and ideas on how to apply it in my professional job. Thank you, Sufiz!
- Muhammad Aidil Azwan bin Khanafi,
UI/UX Designer
“Very informative and learnt a lot of new stuff. Delivery is fantastic."
- Nasreen Amalina Abdul Razak,
Senior Software Developer
“The workshop is really insightful and very relevant in the current workplace landscape.”
- Olivia Soo, HR Manager
“Gave more clarity on the value added to my current scope. Thank you!”
- Raja Aizad Izzudin Bin Raja Abdul Nasir,
HR Specialist
“It doesn’t matter if you’re trying implement it in your workplace, everyone!”
- Amiera Binti Norman, HR Specialist
“A great workshop that teaches you gamification strategies you can use to boost innovation and productivity and find your competitive advantage or blue ocean.”
- Peter Kua, Head of Data Science
“Very good. Hope to have a talk over tea with the presenter."
- Muhammad Haziq Faris bin Hasnol, CEO